TOCS proposes the best PR activity plans, stories and timing for the Japanese market, tailored them to meet the client's objectives and cope with challenges.

Newsletter is a method proposed when there is a lot of information that is neither very important nor very urgent, but the client wants to communicate to a large number of media. In some cases, Newsletter is a beneficial tool to strengthen and maintain media relations.

We devise "title", "story", "narrative” and "structure" that attract the attention of the Japanese media, create press releases, distribute them through TOCS' unique media relations and follow up on them.

In order to appear on TV programs in Japan, information provision methods and relationships specific to Japanese TV programs are required. TOCS's specialized staff, who are well versed in the unique Japanese TV culture and have good relationships with TV program directors, handle your needs.

TOCS provides total support from scenario development to day-of-press conference management to ensure that you get as much coverage as possible in the appropriate media and provide thorough follow-up after the event.

TOCS organizes informal free talk opportunities with the aim of strengthening the relationship between clients and Japanese media/journalists. Beforehand, we provide advice on what information to convey to each media/journalist to support effective exchange of information. We can also arrange venue, food and beverages, etc. upon request.

By explaining global market trends and issues from the angle of interest to Japanese media, and suggesting methods and solutions to solve the issues, the client is able to be positioned as a leading company in the industry and gain coverage as such.

TOCS arranges press tours to invite Japanese media to the client factories and overseas headquarters, leading to more effective news coverage and publication. This is an effective way to strengthen relationships with the Japanese media and to generate brand recognition for global companies that are not well known in Japan.

TOCS selects target media and journalists in line with the client's objectives and issues, arrange individual briefings. We then provide information from appropriate angles according to the interests of each media and journalist, as well as identify trends and needs on the media side, leading to effective media exposure.

For products and services with high potential, we set up individual visits to target media to provide detailed explanations and product demonstrations. In many cases, the client's representatives will also join the visit, and the visit will be concentrated on multiple media outlets for a certain period of time, in order to achieve maximum results within a short period of time.

TOCS proposes and advises on paid article projects from the perspective of cost-effectiveness and other factors, and if the clients wish to carry out the project, we support it all the steps from planning to output.

TOCS offers the most suitable program for spokespersons, including lectures on the Japanese media situation, mock press conferences, mock interviews and advice, depending on the clients' issues and requests.

Through approaches and tie-ups with bloggers and YouTubers, we aim to create a synergistic effect with the media exposure by connecting to social media diffusion, thereby generating a big and effective buzz.