Strengths in Global PR, especially inbound PR – building up awareness of foreign organizations in Japan
While many of the world's major PR firms operate in Japan, TOCS is a boutique style - small but highly specialized PR agency with the majority of its clients from overseas.
TOCS celebrates our 35th anniversary in December 2023. As an independent PR agency not affiliated with a global agency or an advertising agency, we are staying in business such a long year because we have been able to build solid relationships of trust with our clients in Japan and abroad. Furthermore, we have made efforts to ensure that our clients' message is not just to "communicate" but to "generate empathy" and have gained the support of the media as "desired information" and "reliable information," thereby helping to build relationships of trust between our clients and the media.
We provide services in technology area including IT, telecommunications, and semiconductors, as well as in the life science area covering from medical and pharmaceutical to food and beverage industries, and we also handle many global projects for government agencies and public sectors all over the world.
In a society that is prone to a lot of uncertainty and anxiety, TOCS will continue to provide PR services that deliver "trust" as a strategic partner in the Japanese market.
Kunihiko Tsujita
President and CEO
Total Communications System Inc.
Tsujita started his career as a newspaper reporter. Later, he established his own PR method at major domestic PR firm and established TOCS in 1989. Since its establishment, TOCS has been striving and practicing solid management.
Our common name "TOCS" is an abbreviation for Total Communications System Inc.
Company name
Total Communications System Inc. (TOCS)
Establishment
December 22, 1989
Authorized capital
¥20 million
President and CEO
Kunihiko Tsujita
Employees
20 professionals supplemented by external advisors and consultants with media experience
Office address
YWCA Building, 4-8-8 Kudanminami, Chiyoda-ku, Tokyo 102-0074 Japan
Phone: +81 3-3261-7715 Fax: +81 3-3261-7174
Membership
The Public Relations Society of Japan
Japan Institute for Social and Economic Affairs
The Japan National Press Club
Medical Journalists Association of Japan
The Foreign Correspondents Club of Japan
Outline of business
Communication strategy development, consulting and PR services:
Media relations; Event planning and management; Materials and infrastructure creation;
Online contents consultation; Crisis and issue management; Investor relations;
International public relations; Communications research and analysis.
We have established the following code of conduct and are committed to sustainable environmental concerns,
acting as a corporate citizen contributing to society and corporate governance based on legal compliance and ethics.
Code of Conduct of TOCS
1. Strive to reduce greenhouse gas emissions in order to maintain a sustainable natural environment and achieve a decarbonised society.
2. Give priority to environmentally friendly products and services when purchasing from external sources.
3. Include environmental considerations in our proposals to clients.
4. Build relationships of trust with customers, the media and society based on the principle of 'Clients First'.
5. Respect diversity and communicate honestly and fairly with stakeholders.
6. Provide health considerations, safe and comfortable working environment and fair and appropriate evaluations of our employees.
7. Ensure management in accordance with laws, regulations and social conventions through regular audits by third parties.
8. Establish a management system for the protection of personal data and ensure strict control.
9. Work to build an appropriate IT environment, taking information security into consideration.
10. Establish a working group directly under the president to realise these guidelines, formulate annual plans, promote measures, verify their effectiveness and make further improvements.
(Formulated in January 2024)
Office address
YWCA Building, 4-8-8 Kudanminami Chiyoda-ku, Tokyo 102-0074 Japan
Phone
+81 3-3261-7715
FAX
+81 3-3261-7174
Nearest station
Ichigaya station on JR Sobu line, Yurakucho line, Namboku line and Toei Shinjuku line