Support for a foreign IT company’s business expansion
Objective
To increase recognition and presence in Japan, differentiate from competitors with regard to core products, expand the market. To establish positioning as an industry thought leader.
Activity details
Creating press releases and media promotion
Holding press seminars
Having 1-on-1 interviews
Promoting contributed articles
Planning, organizing and inviting media for spokespersons' lectures at universities
Outcome
Promotions linked to the marketing department and lectures in collaboration with user companies and universities contributed to raising awareness of the company and its products and establishing its position as a thought leader, leading to an increase in enquiries from customer companies which is the target of the business.
