CASES

Leading global semiconductor company

Expanding awareness of a global leading semiconductor company

Objective

  • To raise awareness of the company, which is lagging behind its competitors.
    To support recruiting talented engineers.

Activity details

■Enhancing media exposure mainly targeting BtoC media dealing with end products.

  • Distributing press releases
  • Attracting journalists to the company's events
  • Managing social media
  • Analyzing comparative media exposure with competitors

■Recruitment PR

  • Arranging for employee interviews and photo shoots to be posted on recruitment pages
  • Renewal of the recruitment page on the official website
  • Managing social media

■Recruitment PR

Outcome

  • The quantity and quality of media exposure improved.
    In the past, many of the articles focused on competitors, but there has been an increase in articles focusing on the client. Recruitment PR is also highly rated within the client's company.
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