Planning a consumer survey and a media seminar using the survey results as evidence
Objective
To facilitate disease understandings
Activity details
Designing a survey to draw out newsworthy results
Creating a press release based on analysis of survey results
Planning and organizing a press seminar to present survey results
Outcome
Attracted attention from a wide range of media, including national newspapers, news agencies and media for healthcare professionals, as a result, the seminar received a large number of participants, and the target media provided effective coverage as well.
